Demograhics- Name: Sam
- Gender: Male
- Age: 17
- Income: $500
- Lives with Parents
- Ethnicity: White

PsychographicsSam is a senior in high school who gets mediocre grades. He spends his free time going to parties and shopping. He also spends a lot of time using his phone and sitting on social media.

GeographicsSam lives in Downtown, Toronto in an apartment with his parents.next

Product Use StatsHe is a heavy user of his phone, laptop and fast food.
He is a medium user of his TV, Netflix and cars.
Light user of uber, computer games and music.

Audi TTS

Every parent wants their child to be safe, especially in bad weather. That is why the Audi TTS is the ideal wealthy kid vehicle. From a particular perspective, it's fantastic in the snow and is likely to suit their tastes.

Airpods Pro

Surveys show 73% of teens own a pair of Airpods, along with apple products. Apple products have a modern look and pretty high pricing that fit into the criteria of what Chumps want.

Nike Air Forces

Air Forces are very popular amongst teens and young adults, they are well priced are almost staple shoes to make an outfit. Nike is also a very popular brand as well and majority of their consumers are between the ages 15-40.

PS5

Playstation's target audience are teens and young adults, chumps are more likely to spend money on technology which is mostly consoles and games. PS5s are also pretty expensive, you'll most likely find one in every household if they can afford it.

Macbook

Like airpods, apple products such as Macbooks are very popular amongst students. Chumps are in their teens so they are in school and they most likely require a device to do their work. Macbooks are well priced and look modern.

Spotify

A spotify subscription is almost necessary for anyone who listens to music, which is literally everyone. Whether it's premium or the free one, spotify is an easy way to access music while getting updates on your favourite artists and being able to make your own profile.

Uber Eats

Chumps are students and a lot of their time is spent on school, partying or other things so that usually leaves them with no time. Uber Eats can be pricey but it shouldn't be an issue for them, it also saves time.

Tote Bags

This isn't necessarily only for chumps, but tote bags are also very popular amongst young adults and teens. Good tote bags that provide you with comfort are usually pretty expensive so you won't find a whole lot of people carrying tote bags if they have a lot of stuff. Chumps are also most likely to carry only a laptop so these bags are useful to them.

Amazon

Just like Uber Eats, Amazon is a place where you can buy almost anything in an instant and get it immediately if you have Prime. This saves time for chumps and allows them to get their hands on things fast.

IPhone 11

The IPhone 11 seems to be the most commonly bought phone by teens who can afford it. Apple products are popular amongst chumps, even if it isn't this model, chumps are most likely to buy the newest IPhone since having the newest technology is almost a necessity for them.